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The UK’s number one business title for the road transport industry

Motor Transport is a controlled circulation magazine and is only sent to key decision makers in larger operators. In order to qualify for the magazine readers provide us with details about their company and role. This process guarantees that your advertisement is seen by the right decision makers. Readers have been on average reading the publication for over 11 years.

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211,995 average monthly pageviews on motortransport.co.uk
senior, decision making audience
controlled circulation, so we can guarantee a quality audience

Our content is well read and respected. For advertisers, it’s important that the readers are decision makers…

person3

6,873

Print copies every issue

X 3 readers per copy

+ 6,377 digital copies =

chart

26,996

Readers per issue

Our readers

80%

of our print readers are owners, partners, MDs, directors and managers

90%

of our digital readers are owners, partners, MDs, directors and managers

Purchasing involvement
New Trucks
49%
New Trucks: 49%
Tyres
47%
Tyres: 47%
Fuels
40%
Fuels: 40%
Parts
32%
Parts: 32%
IT/Telematics
23%
IT/Telematics: 23%

and they run a full range of fleets featuring trucks of more than 3.5-tonnes

print readers

digital readers

We can prove that our editorial environment really works for advertisers as readers tell us that they act after seeing an advertisement

reading
37 minutes
on average studying each issue results in:

reading

65%
visited an advertiser’s website
31%
requested additional information
24%
bought a product or service

Sources:

Print Circulation – averages for 12 months until October 2020.
Research / demographic data – Fusion reader surveys Motor Transport October 2020.
Web Analytics – Google analytics – averages for 12 months until October 2020

If you want to find out more about our products, or get in touch about advertising with us, please make an enquiry.

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