Commercial Motor Magazine Profile
Commercial Motor is the road transport market's best selling weekly. Right at the heart of the industry, its loyal readers love it for its no-nonsense reporting and editorial, great legal advice and hard-hitting test reports. With 85% of its readers having purchasing responsibility, it's the ideal vehicle for marketing your products and services to the whole road transport industry - especially given that 80% of its readers say they use Commercial Motor to help them make their buying decisions.**
| Main USPs |
- Biggest weekly paid for in the Road Transport industry
- Decision-making readership that buys products across the market
- Extensive legal coverage and road tests
|
| Circulation |
18,727* |
| Status |
Paid for magazine, cover price £2.30 |
| Frequency |
Weekly |
| Target Audience |
Managing directors, owners, partners, fleet managers, owner drivers, fleet engineers |
| Business Areas |
Primarily general haulage and distribution but also HGV operators in construction, retail, agriculture, manufacturing, engineering |
| Geographical Coverage |
UK and international |
| Readers per copy |
Average 3** - update using last SAM study |
| Distribution channel |
Newstrade 56%
Subscriptions 44%
|
*ABC 01 Jan to 31 Dec 07, Total Average Net Circulation
** Reed Business Research, Commercial Motor Reader Survey, 2007
