Truck & Driver Magazine Profile
Drivers may be in short supply, but they are increasingly influential when it comes to buying decisions, and Truck & Driver is the voice and champion of the unsung heroes of the road transport industry. From gutsy copy on Britain's worst bosses to campaigns for better pay and conditions, Truck & Driver is always on the driver's side and helps present the professional face of truck driving for readers who want to feel good about the vital jobs they do.
| Main USPs |
- The only magazine 100% dedicated to drivers
- The first choice read for professional drivers
- Gateway to the increasingly influential driver market
|
| Circulation |
27,861* |
| Status |
Paid for magazine, cover price £2.70 |
| Frequency |
Monthly |
| Target Audience |
Employed drivers, owner drivers and agency drivers |
| Business Areas |
General haulage, own-account operators and specialist transport |
| Geographical Coverage |
UK and international |
| Readers per copy |
Average 2.5** |
| Distribution channel |
Newstrade 93%
Subscription 7%
|
* ABC 01 Jan to 31 Dec 07, Total Average Net Circulation
** Reed Business Research, Truck & Driver Survey 2007
